Nutrition and Feeding

The diets of yesteryear, of home-mixed meat and biscuits, have long gone. Nowadays, professional nutritionists produce feeds of a variety and quality that should satisfy any dog in forms convenient enough to suit any owner.

Nutrition is a complex subject and there is a simple question: do you know more about the nutrition of the dog than the experts? Teams of nutritionists form part of a multi-million pound industry involving science, marketing and,

most importantly, competition between feed companies. For modern dogs, palatability is considered to be of great importance, and the professional feed laboratories spend a great deal of time getting the flavour just right.